Accounts

This table has 1 row per account and per org id.

Depending on how your organization handles duplicate accounts, a single customer may have multiple account records to reflect different areas of business or selling motions. Many field definitions may have different meanings between customers, based on how your plugin mappings are configured.

Column	Type	Definition	Sample Value(s)	Sample Use
BENTO	Varchar	A collection of machines that power the Outreach app. Orgs live inside these.		This may distinguish orgs that are in different data centers.
COMPANY_TYPE	Varchar	This field's definition may vary, see notes above for details.
CREATED_AT	Timestamp_NTZ	The UTC datetime that the account was created in Outreach.
CREATOR_ID	Varchar	The ID for whomever created a record in Outreach, or who updated it if records are overwritten when changed. Maps to different tables based on the "creator_type" field.
CREATOR_TYPE	Varchar	The object type that created this row.	plugin', 'app', 'user', 'trigger', 'import'	This will dictate what table the creator_id maps to.
CUSTOM_FIELDS_LONG	Varchar	JSON-encoded custom fields. Use parse_json(custom_fields_long) to access nested fields.	{"custom1":"9000"}
CUSTOM_ID	Varchar	A custom ID for the account, often referencing an ID in an external system.
DESCRIPTION	Varchar	A description of the account.
DML_AT	Timestamp_NTZ	A datetime (local to server) in which the row was last modified. dml_at can be used to identify updated and new records, but as tables may not see changed records every day, it is not authoritative on when the table was last synced.	2019-01-01 12:14:01:10	Where dml_at::date >= current_date-7 This will return all rows modified in the last 7 days.
DML_TYPE	Varchar	The type of manipulation that last occurred to a row.	'update', 'delete', 'insert', 'backfill', 'backfill-delete'	Where dml_type <> 'delete' Excludes deleted rows.
DOMAIN	Varchar	The email domain associated with an account, often used in blocking emails to partners that aren't prospects.
BUYER_INTENT_SCORE	Float	A custom score given to measure the quality of the account.
ID	Varchar	Represents an individual row of data in a table. Fields in other tables that match to this ID will be called thisTable_id. e.g. ID in the calls table will appear as the call_id in another table.		Count(1), count(id), and count(distinct id) are equivalent in a table without joins or groupings for a given bento & o_id.
INDUSTRY	Varchar	The industry associated with an account. Industry types may vary between customers.
IS_DELETED_IN_APP	Boolean	Is the latest dml_type "delete" or "backfill-delete".		Where is_deleted_in_app = false Only keeps undeleted rows.
LOCALITY	Varchar	The company’s primary geographic region (e.g. 'Eastern USA').
LINKED_IN	Varchar	The URL associated with the company's LinkedIn page.
LINKED_IN_EMPLOYEES	Number	The # of employees based on the company's LinkedIn page.
NAME	Varchar	The name of the account. If account name is NULL this is a placeholder for an account.
NAMED	Boolean	A Boolean field for if an account is "named" or targeted.
OWNER_ID	Varchar	The associated user ID responsible for the account. Maps to the USERS table.
O_ID	Varchar	Organization ID, also called instance ID. This is the ID for your unique Outreach account.		Most commonly used on joins alongside other primary keys. where a.o_id = b.o_id and a.id = b.a_id
SIZE	Number	Relative size of a company, whose UOM may vary based on mappings. See note above this table for details.
SURROGATE_ID	Varchar	An md5 hash of bento, o_id and ID for a table.		This can be used to get distinct counts of records if an account has more than 1 org instance. Two orgs will both have a prospect with ID of "1" but each will have a different surrogate ID.
TOUCHED_AT	Timestamp_NTZ	The UTC datetime field for the last time a prospect associated with this account was contacted via Outreach.
TRASHED_AT	Timestamp_NTZ	The UTC datetime that an account was moved to the recycle bin in the app. Eventually, trashed accounts will be deleted.
UPDATED_AT	Timestamp_NTZ	The UTC datetime for the last time this record was updated.	2019-01-01 20:14:01:10	Almost equivalent to dml_at (but adjusted for time zones), but doesn't include record creation or deletion.
UPDATER_ID	Varchar	Same as creator_id above, but refers to who last did the update of the record.
UPDATER_TYPE	Varchar	Same as creator_type above, but may allow different field values.	'plugin', 'app', 'user', 'trigger', 'import'
WEBSITE	Varchar	A website URL associated with an account.